ACADEMIC
*
ACADEMIC *
a lifetime of learning and constant improvement
From my bachelor's degree to the multiple courses I took during my academic life, I always made sure to make the most out of every opportunity to explore, create, and experiment.
Here are some of my favorite works developed during this journey, from latest to earliest.
2025, POST-GRAD FINAL PROJECT
bIOSSANCE
MARKETING PLAN FOR BRAND REPOSITIONING
Strategic marketing plan developed with the objective of guiding Biossance’s repositioning and return to the Brazilian market. Based on an in-depth analysis of the internal and external environment, the project identified significant growth opportunities supported by the strengthening of the brand’s scientific pillar and the increasing demand for beauty brands that combine innovation, sustainability, and transparency. The plan focused on ensuring coherence between brand purpose, identity, and execution, proposing strategic directions to rebuild relevance, differentiation, and value in Brazilian context.
2023, college final project
capricho
BRAND REVITALIZATION PROJECT
A project focused on the revitalization and strategic repositioning of Capricho, an iconic Brazilian youth magazine, with the goal of reconnecting the brand with Gen Z while simultaneously preserving its history and social legacy. Based on behavioral and cultural research, the project proposed a renewed editorial strategy, updated visual language, and new content formats, as well as potential brand extensions, to ensure long-term relevance and commercial viability.
2023, college project
the view
COMMUNICATION AGENCY CONCEPT
The View is a 360° communication agency concept focused on connecting fashion and beauty brands with Gen Z and other emerging generations. Based on in-depth research into generational behavior and consumption patterns, the project explored how strategic communication can translate luxury values into a contemporary, relevant language. The concept included the agency’s strategic foundation, brand identity, positioning, and business model Gen Z, but make it chic.
2022, college project
SEM FRONTEIRAS
EDITORIAL & FASHION DESIGN
Sem Fronteiras is an editorial and fashion project developed from the concept of non-belonging, which led to an exploration of decolonial thought within Brazilian fashion. Based on cultural, historical, and social research, the project combined a fashion collection and an editorial magazine to investigate identity, gender fluidity, and the tension between colonial heritage and contemporary expression. The collection merged elements of Brazilian Baroque art with classical European symbols and modern, urban references, while the editorial featured original articles on decolonial fashion and gender-fluid fashion in Brazil. The project proposed fashion as a cultural and political tool, capable of questioning imposed narratives and creating new forms of expression beyond aesthetic boundaries.
2022, COURSE project
MADE IN ___
FASHION SHOW
Made in ___ was a collaborative fashion show developed by the Fashion Communication class at Central Saint Martins, created to present the collections of Fashion Design students. The project celebrated cultural diversity, reflecting the different backgrounds and references of the group. Held at UAL, the show involved the development of the concept, casting, music, and beauty, and I also participated by walking the runway wearing a piece by one of the designers.
2022, COURSE project
MEAN REDS
ZINE PROJECT
Mean Reads: Conversations with Fear is a conceptual zine, exploring fear as an emotional and psychological experience. The project personifies fear and unfolds through a series of letters written to it, reflecting on how fear transforms from childhood to adulthood and how it intersects with themes such as loneliness, love, and vulnerability. Inspired by the concept of the “mean reds” from Breakfast at Tiffany’s, a state of anxiety without a clear cause, the zine became a way to process and articulate my own experience with anxiety. Rather than portraying fear as a limitation, the project reframes it as an ally, turning introspection into narrative and emotional sensitivity into creative expression.
2022, COURSE project
BLINDING FAITH
PORTRAIT PHOTOSHOOT
This photoshoot was developed during a summer course in Fashion Communication at Central Saint Martins, as part of a collaborative portrait exercise. Working in pairs, the objective was to visually translate an aspect of the partner’s personality. Based on conversations with my partner, Andrew, an Asian adoptee raised by a conservative and deeply religious American family, the project explored themes of displacement, non-belonging, and emotional restraint. The portrait aimed to capture the sense of melancholy associated with growing up in an environment where he felt disconnected and unheard, using the concept of blinding faith as a metaphor for how rigid belief systems can obscure identity, perception, and self-expression.
